The best way to show your love and affection for someone has always been through flowers. Sending flowers or bouquets via post to someone has been an old school method but not too old for someone to stop practising. There are apps like Ferns N Petals, MyFlowerApp, FlowerAura, Interflora and many others that already exist in this business. They have expanded their on demand flower bouquet delivery business and enabled the population to send flowers to their loved ones.
The on demand flower and bouquet delivery business is one of the best way-outs for companies. It does not need high investment but little knowledge of technical subjects. The already existing flower shop owners have recognized the market behaviour. Hence, they have taken on the online delivery services for flower and bouquet to run their business smoothly.
Coping up with the evolution in technology, the florists have understood the method to grow their company. Introduction of an on demand delivery application with efficient admin panel has become a necessity. The applications would allow users to pick, customize and send flowers bouquets to their loved ones in just a couple of taps on their smartphone. With Valentine’s Day just around the corner, the on demand flower delivery app is going to grow in the M-Commerce market undoubtedly.
The flower delivery apps can be developed in two models which are discussed below:
As you can guess, dedicated applications are particularly developed for a specific brand or a flower company. The motive of this model is that the company/business reaches more customers and expands its business and operations. In this model, the customers get direct services from the brand associated.
Aggregator models serve as an online platform where all the florist shops are brought together. The customers can check the flower bouquet hampers offered by the different florists and pick the one that matches their requirements.
In this model, the on demand flower delivery app owners do not have their own inventory. They charge a specific amount of commission from the florists that register on the application.
The on demand flower delivery app attracts a huge commercial audience as it allows the customers to order their favourite flowers in one click. Since the cost of developing this application primarily depends on the features you include in it and the platform integrated. There are many features that your on demand flower delivery app can consist of. Below are a few of them that your application must have:
Below given are a few ideas on how you can generate the revenue of your on demand flower delivery app:
For every order placed through the app, the mobile owner can charge a certain amount as commission. This is one of the most popular ways of generating revenue in apps of the aggregator model that is allowing the owners to charge the florists or store owners and generating an income from that.
The on demand flower delivery app should include a featured list that displays the top service providers appearing on the homepage of the application. Since the advertisement for these service providers is shown separately, they can catch the attention of users easily and earn higher revenues. The delivery app owner can charge a certain amount of money from the service providers who wish to be featured for their maximum sales.
An optimal way to earn money through your app is by adding PPC ads which can be related to flowers, cakes, gifts, etc. The app owner can charge a certain amount of commission for displaying these ads or advertising their business.
Taking your flower delivery business online and delivering on demand flower bouquets will provide a dedicated user base. The customers can be offered an improved and seamless experience as the application follows an exact workflow
Undoubtedly, the on demand flower delivery business is growing rapidly in today’s times. Therefore, it is a very big opportunity for startup organizations to grab and introduce their services in this industry. According to Globenewswire, the Indian floriculture market is predicted to reach INR 472 Billion by 2024, growing at a rate of 20.1% during 2019-2024.
If you are looking forward to impressing your customer and offering them better services and experience, you must get an on-demand flower delivery app developed. You can look for the right mobile application development company to get your business started in the digital world.